Florida Gators Athletics announced a multi-year partnership with Ripple, a leading provider of blockchain solutions for traditional and digital finance.
As part of the partnership, the XRP cryptocurrency logo will be displayed on the field at Ben Hill Griffin Stadium beginning with the 2026 football season.
“Florida has a long history of embracing innovation and technology to enhance the experience of our fans and advance our programs,” Athletic Director Scott Stricklin said in a statement. “Ripple has established itself as an innovative leader in financial technology, and we’re excited to welcome XRP to Gator Nation. This partnership brings together two organizations that think boldly about the future, and we look forward to introducing XRP to our fans.”
Ross Dellenger of Yahoo Sports and On3 reports the partnership with Ripple is expected to be worth $5 million annually for the Gators.
“It is believed to be among the most lucrative in college football,” Dellenger wrote in a X post.
The length of the deal has yet to be reported.
(This is an ongoing story).