(SB) Ongoing UF Softball Commentary

UAA has found a new way to spend the money saved on a new coach,by hiring a Grneral Manager for football.

UAA is on a roll or maybe I should say cycle. They find a need for money, go out and find it by increasing ticket prices, mandatory contributions and concessions and hitting up boosters, then increasing staff positions and salaries justified by the bigger income statement requiring more money——then the cycle starts over!
Meanwhile, sports like softball have to help pay for these sins by mandated budget cuts.

 

Softball loses money? That’s up for debate.
If we only include the revenue from tickets and concessions, the answer is yes. In all the annual reports prepared by UAA. I believe their accounting method fails to include a share of revenue from SEC and NCAA (TV,etc) and some contributions and merchandise sales. To be fair, there at be some expenses not directly allocated like scholarship costs.
We will never know for sure because they choose to lump all non football and basketball sports into the “Loser” category.
Softball has a lot (but not enough) of TV exposure including real moneymakers, SEC and NCAA tournaments. Their share alone could make it profitable.

 

I’ll be there at the USF tournament.

Go Gators!!

 

And don't forget our AD recently got an extension on his contract to 2030 and a $250,000 raise. Sheer lunacy.

 

It's true..Football is the #1 money generator that funds the other sports, basketball contributes

 

Those figures probably came from some document supplied by UAA. And represent what I said in my opening. Yes, softball loses money if we only look at direct income from tickets, etc.
I believe the UAA methodology reports income from only tickets and concessions and expenses from operations and an allocated amount of overhead from services supplied by the athletic department. I don’t know if they give credit for direct income items such as softball merchandise and contributions direct toward softball. I am fairly certain from the published reports I’ve seen softball gets no credit for TV and other revenue they receive from SEC and NCAA or merchandise sales or contributions not specifying a particular sport.
From what I have seen, it appears the UAA reports are designed to make all sports except football and basketball look bad.
But what do I know? I have been wrong before!

 

I will do some research and let you know

 

I believe the UAAs only methodology is incompetence unfortunately. Also unfortunate is Stricklin seems quite secure on his perch and won’t be going anywhere soon to the detriment of Gator Nation as a whole. Obviously I wish things were different but alas, here we are. Thankfully our beloved softball is just around the corner!

 

SEC Shorts nails the whole thing:

 

They usually do

 

Thank you. If you can find the UAA budget document you can see how they don’t allocate royalties and other income that amounts to nearly one third of the total income in the 23-24 budget.

 

I will take a look

 

Check out page 14. There is $59 million in revenue that is not allocated to the sports teams. No SEC. No NCAA. No royalties. No telling what else. Our girls played in many televised games including the very profitable SEC and NCAA tournaments but get no credit.

 

Six Gators in AUSL Draft
Six Gators Selected In AUSL Draft Ahead of 2026 Season - Florida Gators

 

Thanks scrappy, I appreciate your post. Others could learn from you that the vast majority of fans probably don’t love math and certainly not reading endless pages of legal jargon just to prove they are right. I’m excited for softball, Go Gators!

Im also going to allow myself some hopium on the football side (which drives revenue for all other sports). I’m rooting hard for our new Coach.