Welcome home, fellow Gator.

The Gator Nation's oldest and most active insider community
Join today!

On the field corporate sponsor logos

Discussion in 'RayGator's Swamp Gas' started by 96Gatorcise, Jun 6, 2024.

  1. GatorTrain

    GatorTrain Junior

    154
    201
    1,908
    Dec 17, 2012
    Kentucky has had Kroger Field for years. How did that happen if it's just been approved.
     
    • Fistbump/Thanks! Fistbump/Thanks! x 1
    • Informative Informative x 1
  2. Gatorhead

    Gatorhead GC Hall of Fame

    16,728
    5,252
    3,313
    Apr 3, 2007
    Philadelphia
    Life is just different in Ky. LOL
     
    • Funny Funny x 3
  3. atlantagator86

    atlantagator86 GC Hall of Fame

    11,602
    239
    653
    Apr 3, 2007
    Clearwater, FL
    While the new rules may allow that, I would bet that most schools will not replace their team logo at the 50 yard line. Maybe they incorporate a small sponsor logo into the team logo graphic. My guess is that ads may be placed somewhere relatively close to the sidelines around the 25 yard lines. A lot pf the stadiums already use that general space for a conference or field name logo, like the Big10 logo in the image below.

    [​IMG]
     
  4. atlantagator86

    atlantagator86 GC Hall of Fame

    11,602
    239
    653
    Apr 3, 2007
    Clearwater, FL
    That's the name of the stadium, not really an ad. It's been a workaround.

    Stadiums have done that for a few years now. It's part of the stadium naming rights package, which is relatively recent for universities. I believe Louisville may have been the first university to do that with Papa Johns.
     
  5. paidinfull

    paidinfull GC Hall of Fame

    5,296
    1,313
    2,038
    Feb 22, 2017
    We already have exactech. I assumed the next stadium upgrade would also come with a corporate sponsor. That’s always been allowed, as far as I know.

    What is allowed now, is for those corporate logos to be on the playing surface.
     
  6. atlantagator86

    atlantagator86 GC Hall of Fame

    11,602
    239
    653
    Apr 3, 2007
    Clearwater, FL
    The Kroger name is already painted on UK's field, but it's just a name, not the actual logo. I assume now the Kroger logo can be used. I think we're saying the same thing.
     
    • Agree Agree x 2
  7. CASontag

    CASontag GC Legend

    884
    126
    1,738
    Apr 8, 2007
    • Funny Funny x 1
  8. atlantagator86

    atlantagator86 GC Hall of Fame

    11,602
    239
    653
    Apr 3, 2007
    Clearwater, FL
    Hundreds of millions?!?! Seriously?! I'm already confused enough with the bowl game and pro stadium/arena names changing every couple of years.
     
    • Funny Funny x 1
  9. hoyt233

    hoyt233 GC Hall of Fame

    6,694
    2,395
    2,198
    Aug 31, 2009
    Prattvile, AL-Go Lions!
    Get ready for the Allstate 12 Conference and the Globe Life Conference.
     
    • Wish I would have said that Wish I would have said that x 1
  10. Crusher

    Crusher GC Hall of Fame

    5,207
    1,147
    2,143
    Apr 19, 2007
    I'm thinking those SC Trojans are going to be able wrap up a naming rights deal in no time.
     
    • Funny Funny x 2
    • Creative Creative x 1
    • Wish I would have said that Wish I would have said that x 1
    • Best Post Ever Best Post Ever x 1
  11. danmanne65

    danmanne65 GC Hall of Fame

    3,353
    674
    243
    Jul 2, 2022
    DeLand
    Doesn’t tv already just put ads on the field whether we want them or not or did I see that in a fever dream.
     
  12. Matherly87

    Matherly87 GC Hall of Fame

    9,077
    17,560
    2,808
    Oct 3, 2016
    Ocala, FL
    Sure but on the flip side, I don't think the Oregon Ducks are going to rush out and get a sponsorship started with the duck hunters of Smith and Wesson.
    [​IMG]
     
  13. AzCatFan

    AzCatFan GC Hall of Fame

    Apr 9, 2007
    Allstate? The Big12 should rename to the Buc-ee's 16! Especially with Buc-ee's expanding west to Arizona.

    But seriously, when does chasing the almighty dollar become too much? I understand the BIG12 earning about half of what the B1G and SEC will be earning needs to find way to generate more money to compete. But at what point does this stop becoming college athletics, and begin to be pro sports played by college aged kids who may also attend class?
     
  14. hoyt233

    hoyt233 GC Hall of Fame

    6,694
    2,395
    2,198
    Aug 31, 2009
    Prattvile, AL-Go Lions!
    It has already stopped and as for attending class, LOL.
     
    • Agree Agree x 1
  15. Gatorhead

    Gatorhead GC Hall of Fame

    16,728
    5,252
    3,313
    Apr 3, 2007
    Philadelphia
    In this country? N-E-V-E-R
    It's all about the Benjamins !!
     
  16. atlantagator86

    atlantagator86 GC Hall of Fame

    11,602
    239
    653
    Apr 3, 2007
    Clearwater, FL
    Hockey definitely does a really slick job with it. They actually do animated ads across the boards and superimposed on the glass behind the goalies. They've done it for a few years now. And baseball has added digital ads in the walls directly behind home plate. I think they started mostly with self promotion for the networks, but I see more ads now. I'm not sure if I've seen it in other sports or not. I haven't noticed it. It's a little bit harder because there's really aren't flat surfaces in football or basketball venues to do that. Hockey does it because the arenas have local ads plastered all over the boards.

    I have a friend who worked for the company that developed the software that I believe they probably evolved into doing the ads. From what I recall, it started with the yellow yardage lines on football fields. They actually digitally map each field individually for the TV cameras. Almost like a wireframe model, so the yellow yardage line adjusts as the camera moves. I presume it basically the same with the ads.
     
    • Fistbump/Thanks! Fistbump/Thanks! x 1
  17. BA69MA72

    BA69MA72 GC Legend

    693
    201
    1,853
    Apr 8, 2007
    My understanding is the ads behind home plate are digital and only seen on television. Otherwise it could be distracting to the pitcher and defense, so inside the stadium they are blank walls
     
  18. g8t0rb8t

    g8t0rb8t GC Legend

    515
    280
    1,918
    Oct 21, 2012
    Hollywood, FL
    Next up would be the College Football Player's Union, and I doubt the schools want that.
     
    • Agree Agree x 2
  19. partdopy

    partdopy GC Hall of Fame

    1,269
    307
    1,973
    Feb 1, 2012
    This is designed to maximize revenue until the oldest of the executive level decision makers retires. The concern with a good product does with them. If every college athlete ends up broke with no degree for the next 40 years they will not care as it's about money now.
     
    • Agree Agree x 1
  20. Wanne15

    Wanne15 GC Hall of Fame

    13,643
    3,593
    3,088
    Jan 18, 2015
    Is it Debbie does Dallas?’
     
    • Funny Funny x 1