Not an emotional appeal at all -- a teachable example, where teaching is desperately needed. For instance, if you knew the first thing about business organizations, you might know that our pizza store owner Joe is *not* the counterpart of Exxon's CEO. He is the counterpart of Exxon's *shareholders*. If Joe hires Beth as his store's GM and says "I need you to accomplish these 100 tasks for me, hire who you need, etc, so I make a profit", then Beth would be the CEO/board at Exxon. The CEO is not the boss, the CEO is an agent whose job depends on running the corporation in a way that yields profit and value for the true owners, the shareholders.