I understand that Publix is cheaper than Whole Foods, however, it's still expensive. Yes they do have good sales from time to time, but the fact remains I can't go in there and get whatever it is I want and be guaranteed to pay a low price for it. I can go into Wal-mart and ALDI and pay a low price every single time without having to worry about BOGOs. 3.99 for a bag of yellow onions is very high. I can get an identical bag (except for brand) at ALDI for 1.75. Produce at Publix is much, much more expensive, as is meat. $4 for boneless skinless? Jeez... For the poster that said I've obviously never been to either Publix or Whole Foods...ok...I'm only a native born Floridian and had an ex-wife that was semi-obsessed with organic food. I've been to both plenty. I dislike WF far more than Publix -- I actually like Publix -- but not to do the bulk of the grocery shopping. Their Greenwise steaks are delicious, but I'd never pay full price for them. The BOGOs at the front of the store are nice but a lot of times it's stuff I don't want. I don't buy stuff I don't want just because it's on BOGO. WF is just a huge ripoff, in most cases. I get why you would want to go there for very specific items like specialty cheeses, craft beer, for convenience purposes. I just don't see the point of regularly buying lots of groceries at such a place. And to the last poster -- don't know if you noticed, but neither Publix nor Whole Foods are exactly "mom and pop" stores. They're both corporate giants in the world of groceries as well. They want to make a profit just as much as Wal-mart does... Lastly, still don't understand why it's so important for people to shop at places that "look nice." Is that why you're there? Seems ridiculous to me. Eating out for dinner, yes, ambiance and atmosphere is very important. Buying groceries? Just give me low prices and a good selection, I don't care who's in there or what the place looks like as long as it's not dirty. Walmart and ALDI aren't dirty so works for me.