The "Framily" plan pretty much means you have to add your friends, as you get discounts for signing more people on. They want you to sign up to 10 people, and I believe they all have to be new. So basically, you need to be really liberal about who your "family" and even friends are in order to come up with 10 new Sprint converts. The commercial, IMO, is attempting to get you to think about your family and friends in just that way--just sign up anybody. No one in the commercial goes together. The little girl doesn't speak English and has animated blue birds flying around here, like Snow White. The mother has a crazy southern accent. The father (gerbil) sounds like a muffled Andrew Dice Clay. Grandpa is black. An uncle is a goth or something. This isn't a family, it's a Framily, because the average person won't be able to fill out this circle of 10 unless they really cast a wide net. The song is "Home Sweet Home".