What about a non-religious event center open to the public for rent? Is that a public conveyance place? How about a restaurant that also does catering? Can they not refuse service in the store, but refuse to cater an event? And could an event center or caterer agree to do an event but allow their staff to refuse service because they disagree with the event? And couldn't that be de facto refusal? Sure we will host the event, but there will be no staff because all our employees disagree with the event premise and shouldn't be forced to attend. That's why discrimination laws like the NM one target businesses, not individuals. The lawsuit isn't against John Doe per se, but John Doe Photography Studio. And the if the studio is a registered business in New Mexico, it is bound by state law, regardless if the studio consists of 1 person, or is a large conglomerate with dozens of employees. Now again, I say trying the case in the court of public opinion is a better option. But the law is clear. New Mexico businesses that are open to the public cannot discriminate.