Kentucky has had 7 home games so far this year, and average attendance is down nearly 10% from Calipari's first season in 2009. In fact, attendance has dropped in every year of Calipari's tenure at UK. Now, it is important to put things in perspective. Kentucky still draws fans in numbers that other SEC schools can only dream about. Still, it is interesting to see that they are struggling with attendance just like other schools and to read why they think this is happening. In light of our attendance struggles since 2007, it makes for interesting reading. http://www.kentucky.com/2013/12/11/2983413/john-clay-exploring-the-culprits.html To summarize, here are the 4 possible reasons the article lists. 1. Students get bad seats and don't want to sit there. 2. Home schedule is not interesting enough. 3. Fans growing tired of one-and-dones. 4. Arena experience has grown stale.