By all accounts, he is extremely proud of UF's accomplishments in non-marquee sports. Much of his accolade as the best AD in American has come by this achievement, the facilities, support and finances for non marquee athletics has been superb. The departments Title 9 compliance and NCAA compliance is a model in athletics. His work as a fundraiser and broker for these programs is second to none. The foundation for this Gator Nation is football. Basketball is becoming a trademark of his tenure, but Florida Football remains the rainmaker for athletics at UF and, quite interestingly, for the SEC. The conference contract with the SEC pulls greatly from the ratings points Florida generates. The myth that one or two boosters can call the AD and demand this our that is just that, a myth. AD Foley develops relationships with the large money donors and they respect him. That respects translates into a clear understanding of how things work, what makes those things work and what role large boosters play. However, every year, now more than ever, the UAA suffers attrition in season ticket holders, and while much of that is planned, that planning will fail if seat improvement and ticket availability does not motivate existing season ticket holders to move up the chain. Campaigning for major contributions is not easy, but when things are rolling at a fever pitch it becomes easier. The psychology of athletic donors is not something to get into here, but it has been studied and there is an identity formed between a booster and the program itself. If you are considering becoming a Bull Gator, you know you will be thought of as a Bull Gator and you want to show it, not hide it. Merchandising for UF football is huge, as is the the program as a whole, but then again, as football goes so goes the licencing of the UF trademarks. It's big business folks. JF started here as a ticket manager. He knows the business of college athletics better than anyone. I guess we are fortunate he never was offered the job as the Red Sox GM. He would have been a perfect fit. I have no doubt at all our AD wants Will Muschaump to succeed. Foley is a fan of young energetic coaches who can bring energy, passion and recruits to the program. But his obligations and reputation fall on the entire athletic program, football is the economic engine upon which it depends. Therein lies the fate of our current coach. Promises will not fund Womens Tennis. And every dollar lost this year and next has a multiplier effect for years on down the line. I was tickled when some complimented the Glazers on their generosity when they purchased up the balance of tickets so the rest of the Bucs season could be broadcast locally. Those who know the Glazers know better. They knew, as the NFL knows, loosing ratings points in a top 20 media market was a disaster. They were forced to do it, knowing there was little chance of increasing ticket sales this year. Such has sealed the fate of their coach. It's simply a matter of time and timing. AD Foley cannot buy back booster non renewals for 2014. While there is a lot of season left, it is going to take an heroic effort and another top five recruiting class to avoid the drop off. I hope will gets there. The AD like him a lot, a whole lot. But it isn't personal, it is business.