Cheaper? Yes. Better? No. There is a good reason Apple has 150 billion in the bank. They make great products that lead the industry in reliability and innovation. Apple leads, Samsung invariably follows BUT... to be fair and objective tech companies are leapfrogging now. What ever advantage Android or Windows or Apple has today will be passed the next time one of the big 3 updates and then the bar is re-set till somebody else upgrades and so on and so on. To me it's not about the cost of the hardware though. It's about the ecosystem you are invested in. I have more than a significant investment in the Apple Ecosystem which translates to beaucoup money spent in the iTunes Store on music and movies which means it makes sense for me to spend beaucoup money on Apple hardware. I have been an Apple guy for over 20 years and it boils down to Apple creates the hardware, Apple creates the software and Apple creates the Operating System. No other consumer company has that kind of synergy and while the initial cost is a bit higher the reliability is worth it. After 5 years of daily use I finally re-installed my OS on a 21.5" iMac and ran a complete suite of diagnostic and housecleaning apps. Not because it was broke or slow or anything like that but because I got a new 27" iMac and i was giving the old one to my daughter. FWIW, I am just as passionate about the Gators.