A husband and wife are shopping in their local supermarket. The husband picks up a case of Budweiser and puts it in their cart. "What do you think you're doing?" asks the wife. "They're on sale, only $10 for 24 cans" he replies. "Put them back, we can't afford them" demands the wife. They carry on with their shopping. A few aisles farther on, the woman picks up a $20 jar of face cream and puts it in the basket. "What do you think you're doing?" asks the husband. "It's my face cream. It makes me look beautiful," replies the wife. Her husband retorts: "So does 24 cans of Budweiser and it's half the price." That's him face down on Aisle 5.