This gets trotted out every time this general subject comes up, but I think the only individuals making $millions "off the players" are the head coaches (and I don't have a problem with that). What do NCAA "officials" make? I don't think they're getting rich. College presidents make a good salary, but I don't think that's due primarily to their colleges' sports programs. I think they'd make a good salary regardless. Heck, high school principals do okay and their sports programs aren't making money.