Damn it msa. I leave one good point out there, and you've got to find it. Yes, I agree that the EA deal could be a part of the whole package, except as you point out, the likeness problem. I think the main issue against having a "use of likeness" clause is that the NCAA blocks competition and blocks the students themselves from profiting off their likenesses. If there is a fair market, where some schools have this clause in place and others don't, then the students really have a choice. But if the NCAA levies this rule, their monopoly power eliminates the market forces that are relied upon to produce fair outcomes.