AT&T wants to overhaul HBO, says it isn’t profitable enough I remember AT&T’s CEO talking about 10 minute GoT episodes for millennials with ADD on phones prior to the merger being done. It is an interesting question though of how you engage with media consumption changing. Not only for profiling, but in terms of diverting attention from alternate media platforms that may replace you. People used to be happy to all have cable and many subscribed to HBO as well because of the quality programming. But with people dumping cable and looking more at alternatives like Netflix and Youtube, eventually HBO is going to have to adapt to a streaming centric model. Ten minute videos on Youtube also seem to be the standard that people are gravitating to. My concern though is that AT&T is a shitty company that knows nothing about the entertainment industry and will very likely screw up what makes HBO successful. If they cut funding for their flagship series, then HBO becomes another Cinemax and irrelevant. Maybe the creative team will migrate to Netflix or Amazon though and pick it up there?