How many times have you said or heard people say, "I am going/want to loose weight"? By using the word "loose" we automatically set ourselves up to fail or make shedding unwanted lbs much more difficult because we are trained from birth to find that which is lost. Ergo, stating that you will "loose" weight implies you will eventually find it again . If it's any help, a technique I'm working with (because both my hubby and I have gained 40 since we got married) is to visualize my excess weight sloughing off me and going to someone who needs it (i.e. starving kids anywhere in the world).