My plan starts with a time machine that not only needs to go back about 15 years, but also back to when a response to this might have been effective. Assuming we could do the latter -- it is pretty simple, either carry out the operation to affect their release, or give the whole thing a pass. Mr. Steyn's point about the wife of our head of state and Britain's actual one embracing a social media advocacy line as being a form of moral preening is absolutely spot-on. Just who do these people think those that first coined this thing were beseeching? Were they really appealing to the humanity of Boko Haram, or weren't they basically asking that someone capable of opposing them to do so? The optics are unmistakable, certainly for BH and like-minded villains -- the US and Great Britain (the world's two most recent military, diplomatic, and economic hyperpowers) as impotent to stop them as were the girls' mothers.