I think two things sets Billy apart from many of his peers. First, almost all of the other top coaches are at schools that are identified with basketball first and foremost. It's a brand identity thing and there is no doubt that coaches at Duke, UNC, Kansas, Louisville, Kentucky, Syracuse etc. are the kings of their respective campuses. Not so at Florida, where football rules and basketball is under the radar. I've never been to a UK sports talk forum, but I would guess there is at least ten times as much traffic as NBN. The # 2 issue, which is probably connected to the first, is that Billy is so modest and self-effacing. Turn on a Duke game and Coach K is always so intense that he looks like he's going to have a stroke. Calipari and Pitino are always demonstrative and yelling at officials and players. Billy is pretty stoic with with his arms folded over his chest and after the game he always says the right thing. He blends in. He isn't a self promoter. In an entertainment business like college basketball, drama is highly sought after and Billy doesn't bring it.