I watch the Olympics and the women's sports there too, but how many people are paying to see them on campus? Not nearly enough to come close to supporting even 1 student on scholarship, much less the same number as we have in football and basketball for men, the 2 revenue generating sports. People vote with their dollars and as we have it now, men are the main (not the only of course, but the majority) viewers of sports and they aren't paying to see women. Basically, Title IX is the reason we dominate women's sports in the Olympics, but that's not a very good reason to give women scholarships. But college athletics beyond the intramural or club level are just silly in my opinion. People should come for an education and have everything else secondary not for sports.