The writing was on the wall from the first, when they took races away from places like Rockingham and North Wilkesboro to put them on huge boring tracks across the country. If they were going to get away from their roots, they really needed to provide new fans a reason why they were different. Somebody alluded to it already, but when drivers were no longer regular guys you could have a beer with and became pampered young prima donnas who acted like movie stars, well, there's nothing to connect to. Not even the cars, they bear zero resemblance to "stock cars" anymore, and brand loyalty is dead. I don't know if it was ever going to be a long-lasting sport like baseball, but the bigwigs are certainly killing it fast.