To start: I am an engineer. I recognize that my sense of humor is "off". This is mostly a joke.
In light of current research showing that overweight and slightly obese people tend to live longer than perfectly fit people. Forget being a fitness instructor, health professional, so on and so forth. This "research" is doing nothing but driving people to an early grave.
Beyond that, the goal of helping people get fit is too short sighted. Obtain a client, set on a path, away they go. It's fire and forget. Your business longevity is getting additional clients. Sure, you may have some repeat customers, but I bet those are few compared to the number of new clients you will need for a long, successful career.
Instead, become a "Life Optimizer"
At a given point in a person's life, they have some level of ability. So, let us track a person's ability over time:
The red curve above represents the ability of a "normal" overweight individual (78 is the average age for the current US population). Notice the benefit of 6 additional years of life! From birth, we really have very little restrictions to our ability (omitting the obvious limitations of babies). Sure, there are things that we can't do, but we are often not physically limited because of our body shape/weight. As we age we naturally lose some overall ability. The amount of weight and shape of our bodies also provides additional "knockdowns" to one's ability at a given age.
Now, given just this curve, I propose that the area under the curve is DIRECTLY proportional to one's "general happiness". This is exactly what the current fitness industry is selling you on. Losing weight increases your ability, and makes you happier. Thus, the green curve below represents a fit person's life span.
Notice the increased area under the curve... to the sacrifice of total number of years. The last 6 years of one's life are generally miserable. Pain, chronic illness, sight loss, hearing loss, and you may not even be able to go to the bathroom by yourself. So give up some "bad years" and be happier now. In general, sounds pretty good right? Sell that to a person who is 77 years old. I bet they would GLADLY want the 6 extra years to spend with family/friends, as they are already dealing with some of that stuff anyway...
In comes the "LIFE OPTIMIZER"
As a Life Optimizer, you aim to coach people along their life time to follow the blue curve. On that path, you provide "fitness" to your clients in their youth, maximizing both ability and happiness. As they start nearing "old age", you transition them into a phase of gaining weight so they can experience the life extending benefits the overweight population has, without having to deal with the life-long pain and restrictions of managing that weight.
The key is starting the weight gain at the appropriate time (thus, the optimization part). Start it too soon, and you sacrifice overall happiness during one's life (as the upper area between the green and blue curves is greater than the lower area between the green and blue curves). Start it too late, and your client doesn't get the life extending benefits (affects happiness).
Sound impossible? How long does it take to put on weight? Not long right? It doesn't in my case. I would bet I could put on 50 lb in a year, easy. From what I have read of the studies (reading headlines and skimming blogs/articles), they just mention that the overweight live longer, didn't mention if they were overweight their entire life.
Call now to become a Life Optimizer, and give people the best and longest their life can possibly be.
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