It will be the team twitter handle I think, not their personal twitter handle. Here is a link:
Also from the article:
Hashtags of course will also be festooned into Akron's home floor; #ZipsGameday and #ThinkBigger are the phrases of choice, per the school. The latter is a phrase that Akron coach Keith Dambrot is partial to. The school will have photo contests via Twitter, Facebook and Instagram as well.